Case Study: 10-Meter Giant Angel Art Installation丨DXDF, Grand Orient Wax Art
📌 Project Overview
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Project Name: The 10-Meter Angel Giant Art Installation
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Location: Beijing Changying Tianjie Commercial Complex, China
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Client / Brand Partner: BKT (Ergonomic Chair Brand)
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Service Scope: Structural Engineering, 3D Sculpting, Large-Scale Fiber/Silicone Fabrication, Spatial Aesthetics, and On-Site Assembly.
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Category: Commercial Space Projects | Shopping Mall & Brand Installations
🎯 The Challenge
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Transforming Product Value into Emotional Art: BKT needed to translate its functional product selling point ("patented lumbar support") into a resonant, visually striking public sculpture without looking like a traditional advertisement.
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Mega-Scale Structural Engineering: Designing and fabricating a 10-meter-tall sculpture that guarantees absolute structural safety, precision aesthetics, and flawless detail in a high-traffic indoor shopping mall environment.
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Driving Organic Foot Traffic & Engagement: Creating a destination-level landmark capable of attracting distant visitors, prolonging stay-time, and inspiring spontaneous social media sharing.
▲Art Installation Presented by: BKT & Grand Orient Wax Art Co.
🛠️ DXDF Solutions
1. Conceptual Aesthetics & Symbolism
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Translating Support into Symbolism: Metaphorically converted BKT’s ergonomic "supportive strength" into a grand 10-meter "Silver-Haired Angel" guardian.
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Hyper-Realistic Artistry: Merged fine art sculpting with hyper-realistic facial features and expressive storytelling to evoke emotional connection rather than direct commercial promotion.
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2. Large-Scale Fabrication & Safety Engineering
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Precision 3D Sculpting: Utilized advanced 3D scanning and structural modeling to engineer the multi-part 10-meter framework, ensuring seamless modular assembly.
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Premium Material Execution: Used museum-grade composite materials, lightweight reinforcement, and non-glare surface treatments designed to shine under mall architectural lighting.
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3. Experiential Traffic Engine
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Spatial Visual Anchor: Placed strategically within the central atrium of Beijing Changying Tianjie as a high-visibility landmark visible from multiple store floors.
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Social Media Check-In Magnet: Engineered ideal photographic angles and lighting zones to encourage visitors to capture and share content organically across social platforms.
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▲Art Installation Presented by: BKT x Grand Orient Wax Art Co.
🏆 The Impact & Results
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Massive Foot-Traffic Boost: Transformed the shopping mall atrium into a destination-level experience, significantly driving visitor volume and prolonging stay-time.
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Viral Social Media Waves: Generated millions of organic impressions and social media check-ins, seamlessly connecting offline shopping mall traffic with online digital buzz.
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Redefining Retail Merchandising: Demonstrated how DXDF Art’s large-scale thematic installations convert traditional commercial spaces into high-converting experiential landmarks.
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▲Art Installation Presented by: BKT x Grand Orient Wax Art Co.
Looking to boost mall foot traffic or create a viral giant brand sculpture? Contact DXDF Art for a custom commercial space proposal.
Grand Orient Wax Art service as a mature manufacturer of wax figure.
Zhongshan Grand Orient Wax Art Co., Ltd. is one of the earliest organizations making waxwork creations in China.
ADDRESS
Building 7, No.6 Hangfeng Six Road, Guangdong Game & Amusement Culture Industry City, Gangkou Town, Zhongshan City, Guangdong, China