Women's role in the front line of the industry | DXDF, Grand Orient Wax Figure


Zhou Xuerong, the founder of Grand Orient Wax Art Co., Ltd, the founder of Chinese brand "WeiMuKaiLa" Wax Museum, the artistic director of China Great Man Wax Museum, and the master of Zhongshan Arts and Crafts.

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In 1999, Zhou Xuerong started to study wax art. She has been engaged in the creation of wax figures for more than 20 years and has been focusing on the combination of artistic and aesthetic with the spirit of craftsmanship. 

As one of the pioneers of the Chinese wax figure art industry, Zhou Xuerong upholds the attitude of the ultimate pursuit of wax figure art, and through continuous creative exploration, she successfully created an unprecedented visual DNA creation "human" project in 2018, which was highly praised by people from all fields and let the world witness the craftsmanship of Chinese wax figure creators. 

Up to now, Zhou Xuerong has created more than 700 wax works, and her wax masterpieces include "Artist", "In-laws" and "Traveler", etc. She has also obtained the authorization of more than one hundred outstanding celebrities in various fields in China and the world, including Yuan Longping, Yang Liwei, Wang Baoqiang, Zhang Jizhong, Leng Jun, Vitas, Lang Lang, etc., becoming a national wax figure brand with international reputation.

At present, Zhou Xuerong has opened eight theme wax museums in Malaysia and China, including Guangzhou, Xiamen, Changsha, Dalian, Lijiang, Tibet and Jinan. The wax works produced are exported to Vietnam, Poland, Russia and other overseas countries, contributing her strength to the cultural export of contemporary China.

When talking about the vision of future development, Zhou Xuerong said, "We hope to build China's own national brand wax museum and make our own contribution to China's cultural confidence and cultural influence."

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